Tesoros de María - SEO Case Study
A complete website restructure and targeted SEO strategy that delivered a 4× increase in ranked Google keywords — in under three months.
- The Client
Who is Tesoros de María?
Tesoros de María is an e-commerce brand with a rich product catalogue and a loyal, growing customer base. Despite having a quality offering and genuine brand identity, their digital presence wasn’t working for them — organic search was delivering almost nothing.
They approached Just For Clients in late August 2025 looking for a team that could diagnose what was holding them back and move quickly to fix it.
What we found was a site with strong bones but serious structural problems — the kind that make Google’s job harder and quietly suppress rankings across an entire domain.
The Challenge
The site had crawl errors, weak URL structure, inconsistent metadata, minimal internal linking, and product pages with no keyword focus. Google had almost no visibility into what the brand offered — leaving them invisible in organic search.
The Opportunity
With a solid product range and real brand authority, all the ingredients for strong organic performance were already there. The site just needed a proper technical foundation and a clear keyword strategy to unlock it.
- Our Work
What We Did
We approached the project in two phases. Fixing the technical and structural foundation first, then layering targeted SEO practices on top of a clean, crawlable site.
01 — Site Architecture Restructure
Rebuilt the page hierarchy and URL structure to create logical, crawlable paths. Consolidated thin content, fixed redirect chains, and gave every page a clear role within the site structure.
02 — Technical SEO Audit & Fixes
Resolved crawl errors, fixed broken internal links, improved page load speed, implemented proper canonical tags, and submitted an updated XML sitemap, giving Google a clean signal from day one.
03 — On-Page Optimisation
Rewrote title tags and meta descriptions across all key pages. Structured headings with targeted keyword hierarchies and enriched product content with semantic language aligned to buyer intent.
04 — Internal Linking Strategy
Designed a deliberate internal linking map connecting category, product, and editorial pages, distributing page authority and guiding both users and crawlers through the most valuable content.
05 — Keyword Research & Mapping
In-depth research to identify high-intent, achievable targets. Each keyword was mapped to a specific page, eliminating cannibalisation and ensuring every ranking opportunity had a dedicated URL.
06 — Tracking & Reporting Setup
Configured Google Search Console, connected SEMrush keyword tracking, and built a reporting framework to monitor position changes, click-through rates, and organic traffic every week.
Keyword Rankings Over Time
12 months of organic keyword tracking showing the clear impact after Just For Clients began work in late August 2025.
Key Finding
Prior to Just For Clients’ engagement (red line, late August 2025), ranked keywords had flatlined below 60 for months. Within 90 days, rankings accelerated sharply — crossing 119, then 179, peaking at 227 keywords by early 2026. The lift was consistent across all position bands, signalling a broad rise in domain authority rather than isolated wins on a handful of pages.
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